The Best Referral & Affiliate Marketing Platform for Cannabis

In six short months we went from nobody's to the #1 delivery company in our region with over 5,000 customers & 400+ reviews. This is how we did it.

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The golden diagram of growth hacking

Word of Mouth is King

Word of mouth marketing is one of the strongest marketing methods you can use to grow your business, it's also free. Do you have fantastic customer service and a loyal customer base, albeit smaller than you'd like? Word of mouth marketing might be the answer for you to dramatically explode your customer base.

When I was running my own cannabis delivery company, I was having issues scaling. I had 30~ 5-star reviews on my Weedmaps profiles and my customers absolutely loved my service and products.

The issue was growth though. I wanted to scale and expand at a faster rate, my long time friend was driving for the operation at the time and even though we could deliver usually within 30 minutes, it was mostly because he was sitting around bored.

Being a new business, cash wasn't exactly growing on tree's. We tried and failed on a couple marketing methods with poor results. One day, we received a new order from a first-time customer. Great! He had mentioned that his friend and our good customer Greg had referred him with a positive recommendation.

It suddenly clicked that using our wonderful customer service could be our marketing method. I spent the next week writing code to build out a referral system just like the famous Airbnb uses to this day to drive it's explosive growth. Thankfully, this marketing method actually worked and we saw big results.

A referral system that our client nuggets r us uses for his business

How to Properly Incentivize

Our small customer base of 50~ quickly expanded into over 300 within a month of us launching our referral system and affiliate marketing program.

The referral system was the bread and butter, dead simple to use, all the customer had to do was select a contact on their phone or type in a phone number or email of a friend to send them an invitation.

We would give the referer $20 and the person they referred $20 in-store credit when they placed their first order. Just like Airbnb, the kings in our humble opinion of the referral game.

The golden diagram of growth hacking

To make a referral program actually work for you requires a bit of effort.
You have to provide an incentive for the customer to take the effort to promote your service. There is a couple tips and tricks we have for making this easier but at the end of the day, a juicy discount, deal or money works the best.

Our referral system will automatically send the person being referred an SMS text message.

"Your friend Scott has just invited you to join Nuggets Delivery. We are the #1 cannabis same-day delivery service for the Durham Region and we have a free $20 welcoming gift for you at"

Using key words like 'invitation' and 'welcoming gift' will help boost referral conversation rates.

We also keep track if the referee has opened their link or placed an order to make the entire process seemless for us. We provide an option for our referer to resend invitations to his friends if they have yet to read it.

The Airbnb team spent 3 months with 5 engineers writing over 80,000 lines of code creating their first version of their referral system, it was one of the biggest factors pertaining to their rapid growth.

It's important to stress, it has to be easy. Make sure you have the message pre-typed for them. Have an API integration to pull up their contacts if they want. Give them easy ways to one-tap share their referral link to their friends.

The golden diagram of growth hacking

Affiliate Marketing

We initially only had the Refer-a-Friend program running, it was doing wonders for us so why change anything?

Well, we noticed that a small subset of our customers that would refer us to their friends were doing a lot of referrals. I mean a lot. Turned out one of these customers had close to 25,000 followers on Instagram and was occasionally throwing out a small low quality post with his referral link. We quickly got in touch and set up a more enticing deal that would allow both of us to benefit.

This is when we started doing affiliate marketing with a primary focus on micro-influencers in our local region.

We would ask our customers with a large social media following to promote our service with tailored content and promotional media in exchance for an affiliate marketing link. This link would allow them to accrue customers on our behalf and earn a small percentage whenever they would place orders.

Affiliate marketing was vital in our scaling process to 1,000 customers. The growth we received would easily pay for the small payouts to the micro-influencers who barely had to put in any work either, they would simply post the image and collect rewards.

If you don't have any engaging content to post, I highly recommend checking out the website Canva. It easily allows you to create perfectly sized, engaging social media posts which you can quickly brand and send to local micro-influencers in your region.

Google Analytics putting in work

A Professional Website

The most important aspect of growth hacking and online marketing is creativity and technology. You are going to use both in tandem in order to carefully monitor what works and what doesn't for your business.

We can help you out with both of these, don't worry. If you have a website, fantastic. You're ahead of the game. If you don't, well, you will 100% need one for growth hacking to work for you.

A website is critical for numerous reasons. You want to track nearly everything that happens on your website including customer events such as when they view a product. You want a place you own and control where you can guide customers to in order to build awareness for your delivery service, dispensary or business.

This data will become your bible for moving forward in the right direction with predictable, repeatable success. Otherwise, you're just shooting in the dark. One day you might have great results and the next, nothing. With analytics and a website, you'll have a greater understanding of when your customers place orders and what your customers are interested in.

A great example is promoting a deal on Weedmaps and your social media profiles. (if you aren't on every social media platform available already, get on it)

What product should you promote? What price point? What's the length of the offer? How are you going to create urgency for this deal?

Analytics will answer all of these questions and so many more you didn't even think would be relevant.

Imagine if you knew the largest cluster of your customer demographic, exactly where the best place is to have a driver on standby with your products at the ready. What could you do with that information? Tons.

For example, a flash sale. "For the next 2 hours we are offering buy one get THREE free edibles to everyone on John St"

And of course, with analytics you can send a email or SMS message to your clustered customer base only. Talk about targeted advertising.

Shout out to ULine for helping us with amazing packaging

Get your perfect website for just $99/month

Built by cannabis companies for cannabis companies. Our Smart Store is the only website you'll ever need. Connects to Weedmaps so your products are always in sync and can be customized for all your deals.

Create a beautiful online ordering website for cannabis delivery comapnies quick

High Conversion, Perfect websites for Cannabis Delivery

You'll be fully equipped to start marketing online with our gorgeous, battle-tested website that have been pre-optimized for SEO and social media marketing. Track everything, retain customers and grow your business without losing your mind.

Do you have amazing customer service and reviews but can't seem to scale up your business? Word of mouth marketing is the strategy you've been missing for explosive growth.

Trying to expand your business? We take a deep dive into multiple hacks you can do to boost new customer growth as well as retain them for the long run.

We go over our top 5 methods of marketing for cannabis delivery companies and dispensaries, check it out to grow your business!